At its tracks this year, its database shows that 30% of attendees are new, and new James Gilbert | Getty Images. Some of it also is behind the scenes, working with marketing agency Cashmere, which specializes in marketing to diverse audiences. Regarding the results Liberty Media noted: Race promotion revenue grew due to higher fees generated from the mix of events held, with three additional races held outside of Europe compared to 2021 and the return of capacity crowds, whereas limitations on fan attendance in 2021 led to one-time changes in the contractual terms of a limited number of races held. Bob Pockrass has spent decades covering motorsports, including the past 30 Daytona 500s. These days aren't exactly like those, but they are a heckuva lot closer than anyone could have possibly believed. We got a meal and a Q&A with 2 drivers and we got to take a tour thru the garages and see behind pit road for the first stage. Ricky Stenhouse Jr. won the annual season-opening Daytona 500 on February 19, becoming the 20th driver since the start of the 2022 NASCAR Cup Series season to capture a checkered flag. "The newer, younger generation that came in, it just seems like they are more aggressive," Hamlin, 41, said in the days following his April 3 win at Richmond. "I think there were a lot of questions coming in as to what the racing product might look like on track. https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2022/03/21/motorsports-crowds.aspx. Your login session has expired. Despite those challenges, NASCAR pulled off as solid of an event as it could. In 1967, when Richard Petty had the greatest season ever (27 wins! Track Attendance: Any questions related to seats, policies, first time attendees, or advice regarding track attendance! For 2021, attendance is up, at most tracks. Tickets: $10-$230 for weekend pass, $10-$165 for Pennzoil 400; lvms.com, ticketmaster.com, 800-644-4444. 2023 Leaders Group. We're halfway to the playoffs. As per a tweet by Bob Pockrass, the president of the Daytona International Speedway has confirmed the news. Despite COVID-19, there are no restrictions on how many people will be allowed to attend. This weekends sellout underscores the attendance success NASCAR is experiencing across the board in 2022. If Chastain thinks the quick turnaround on these smaller fleets is wild, then what must he think of the results it has created on the racetrack? If only there were "more people in the grandstands." However, the increase in revenue came in tandem with an increase in costs from $421m to $593m across various areas, including a substantial sum already committed by F1 to this years inaugural Las Vegas GP, which it is promoting. It was "like a short-track race at a superspeedway." As of the time of writing, the 2022 Superspeedway package has yet to be finalized. 42 car for the rebranded Legacy Motor Club (Chevrolet), majority-owned by Allegiant Air CEO Maury Gallagher and recently retired NASCAR legend Jimmie Johnson. He, however, did have this to say: He also made sure to point out that future races could be run at tracks paying homage to NASCAR's roots, saying: Though the official numbers are not yet known, NASCAR indicated nearly 70% of people purchasing tickets to the event are new to the sport. Now the old dudes are increasingly outnumbered. Use of this website (including any and all parts and components) constitutes your acceptance of these. Copyright 2023 NASCAR Digital Media, LLC. UK MPs express "grave concerns" over FIA and F1 role in "sportswashing", M-Sport hopes Ford's Red Bull F1 partnership can strengthen WRC team, M-Sport hopes Ford's Red Bull F1 partnership can strengthen WRC team After NASCAR "struggling with attendance for years" at Atlanta Motor Speedway, a "promising crowd turned out in Atlanta on a sunny day with temperatures climbing near 70 degrees" for yesterday's Cup Series Folds of Honor QuikTrip 500. Why did it work? With average race day attendance 88,555. The 32-year-old Team Penske driver won for the third time in Las Vegas during the tracks most recent race in last October as part of the Cup Series playoffs. ago Potable and non-potable water info can be found here - https://www.doverspeedway.com/campground-info-policies/. Follow your favorite team and driver's progress with daily updates Todays race will help the NASCAR Cup Series set the field for the Playoffs, as only one race will remain in the regular season following the road course battle in New York. With the new variant plaguing the world, there are concerns about Daytona International Speedways attendance. As the Daytona 500 inches forward, NASCAR fans can rejoice in the fact that there will be no crowd restrictions in 2022. Did Kevin Durant's sensational run to Olympic gold solidify him as world's best player. After the race at the LA Coliseum, there is the official season-opening race, the iconic Daytona 500. F1 noted that its key measure of primary revenue rose 14% The green flag for the Clash at LA Coliseum is to be waved just days away from now. "We are looking at the highest attendance we've had in four or five years, we're actually above where we were in 2019," said Cooper. So has Brad Keselowski, who bought into now-Roush Fenway Keselowski Racing, a team that immediately won a Duel 150 qualifying race at Daytona but has yet to earn a top five points-paying finish. Two of its biggest stars and former champions Joey Logano and Kyle Busch battled for the victory. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. FIFA World Cup - Best Goals from Every Angle, Draw for the FIFA Women's World Cup Australia & New Zealand 2023, Joey Logano holds off Kyle Busch in the last five laps to win The Clash at the Coliseum. "We all love racing so much and we want to win, whether we are driving or in the front office," explains Gordon, who showed us all the agony of defeat at Darlington when Logano's win came at the expense of the racer who now pilots Gordon's old ride, William Byron. A subreddit for everything NASCAR related! There are plenty more traditional stock-car racing markets than downtown Los Angeles. "Congratulations, NASCAR. Why "grounded" Hamilton remains confident in Mercedes' F1 recovery. After staging an electric afternoon at the Los Angeles Memorial Coliseum, NASCAR deserves to take a victory lap for going out on a limb and spending millions of dollars to convert the facility into a racetrack. WebBrowse through 2022 NASCAR Cup Atlanta results, statistics, rankings and championship standings. Because the drivers bought in to an extra trip on their schedule, with the idea to grow their brands as well as the sport. If anyone is interested let me know !!! NASCAR 101: A thread for new fans, returning fans, and even current fans to ask any questions they've always wanted to However, they will observe the same protocols that they did in August 2021. Anyone have any info on the Ally Hospitality seats at Sonoma? NASCAR tried to juice it up last year by staging it on the Daytona facilitys road course instead of the oval, where it had been run for the previous 42 years as a way to generate interest in the upcoming Daytona 500. So, what have we learned? I listen to the DJD regularly. "I don't lose sleep over anything, really other than just my kids waking up too early or something like that." NASCAR is taking a big gamble with the Clash at LA Coliseum, a wager worth well over $1million. "This was an amazing event," he said. All rights reserved. "I think between the format that we had with the heat races, last-chance race, all the way through the main, at least from a fan perspective, a lot of energy in the bowl, hopefully those tuning in on TV enjoyed it as well.". We live in Northern Virginia. Has Alonso chosen the right team? WebBrowse through 2022 NASCAR Cup Las Vegas results, statistics, rankings and championship standings. Because NASCAR team owners realized that sponsors actually wanted to be part of this event instead of dismissing it. The swaths of empty seats NASCAR and its tracks do not release attendance figures made for unpleasant optics Sunday during the Cup race, arguably the best race of the season so far. "You give us a new car and limited practice each weekend and it definitely opens the door of opportunity for a lot of guys to figure some stuff out, and some not to," said Ryan Blaney, who is second in the championship standings but winless this year. The reduced number is due to some seats in F1s global relevance and sustainability efforts are enticing the entry of premier OEMs including Audi and Ford in 2026, and we are confident they will bring significant value to our sport., Pirellis race to improve the tyres Hamilton called dangerous, Video: F1 2023's Testing Analysis - A Race Engineer Explains. The next day was a nearly perfect event, and that momentum has seemed to carry on throughout spring. After the race at the LA Coliseum, there is the official season-opening race, the iconic Daytona 500. It makes for a more exciting racing environment, part of NASCARs master plan when it introduced the Next Gen car at the start of the 2022 season. Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, The Marchand and Ourand Sports Media Podcast: Episode 76 -- RSN Armageddon, Up and Down: Womens hoops on ESPN, WBD RSNs, Pac-12 rights and LIV Golf, Who's Up and Down: Adam Silver, Fox's NASCAR ads, Major League Baseball. My husband, who at the beginning of the season said he wouldnt go at all but went to Richmond grudgingly, decided today that we should take a day trip to Dover tomorrow for the Xfinity race. In the first-ever NASCAR race at the L.A. Obviously, the track authorities will try everything in their power to ensure a safe environment for all. Looking for more NASCAR content? "Weve made strides the past several years with the U.S. Hispanic market, and were investing more to build relevance and connection with the African-American market.". The 2022 NASCAR Cup Series season has officially gotten underway, and in a way that only fans, sponsors and partners alike could have hoped for. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. 2021 NASCAR Cup Series champion Kyle Larson won his first race of the 2022 season at Auto Club Speedway in Fontana, California, on Sunday, holding off Daytona track president said yesterday no capacity limits the protocols will be same as they were in August -- must wear a mask if indoors. They spent the next few years keeping most of those kids out of Victory Lane. The 2022 NASCAR Cup Series season is steadily approaching. Nascars TV Ratings Are No Longer The Big Deal They Once Were More From Forbes Feb 26, 2023,11:50pm EST Jrue Holiday Has Been Everything The Watch the full highlights from the 2022 Busch Clash at the Los Angeles Memorial Coliseum. Why? The only question after Sunday it appeared that there were at least 50,000 in attendance is whether NASCAR will return next year or take this temporary bullring idea around the country, a la hockeys Winter Classic. The only real indication will come after the Busch Clash race at the LA Coliseum. Question for the people on the sub who tend to know what makes good racing: How do you expect the new cars to race on Dover? Fox's TV ratings are up nearly 20 percent over one year ago, including a giant number posted on a date that was long-considered NASCAR taboo, Easter evening. WebThe 10 teams shared total payments of $1.157bn between them in 2022, compared with $1.068bn the previous year. The organization cited the exit of Buschs longtime sponsor, M&Ms, as a reason for not renewing his contract, but fans rolled their eyes at that when team owner Joe Gibbs grandson, Ty Gibbs, predictably filled Buschs spot. WebThe 10 teams shared total payments of $1.157bn between them in 2022, compared with $1.068bn the previous year. Create an account to follow your favorite communities and start taking part in conversations. But people just think it's worth it nowadays.". More than half of the drivers in the field each week are twenty-somethings, simply the latest bar on a graph that has trended younger for the last half-decade. Its been a few years since I been to Kansas. The other? NASCAR Cup Series driver Kyle Busch, left, races during the South Point 400 NASCAR Sprint Cup auto race at the Las Vegas Motor Speedway Sunday, Oct. 16, 2022. "[My] last couple wins have been on some weird racetracks. He loved it, we got there early to see the cup cars run their qualifying laps. WebThe 10 teams shared total payments of $1.157bn between them in 2022, compared with $1.068bn the previous year. On it and other interviews, Ive heard drivers talk about shifting as if its a bad thing. Follow your favorite team and driver's progress with daily updates More than two decades of archival stories, profiles, research and data. Also, attendees under 35 are nearly twice as likely as the rest of NASCAR attendees to be Black or Hispanic. Sorry, something went wrong with the copy but here is the link for you. Do we think the new cars might make it a little more racey than it has been in the recent past? Dhruv George is a senior Motorsports author for EssentiallySports, having ago Think I paid ~$400 for a 3-day pass at turn 9 this year. A two-time NASCAR Cup series champion and 60-time Cup series race winner, 37-year-old Kyle Rowdy Busch is the most accomplished driver ever to hail from Las Vegas. M-Sport hopes Ford's Red Bull F1 partnership can strengthen WRC team, The rookies looking to make their mark on F1 in 2023, The rookie crop of F1 2023 LVSportsBiz.com is proud to turn five years old in June 2022 and we are proud of our sports-business journalism, content and photos that more than 1 million NASCAR has brought at least one race in its Cup Series the highest level of competition to Las Vegas Motor Speedway every year since the track opened in 1998. There are too many iconic sports venues that can host this event. If anyone has two tickets that they need to get rid off last minute then I would be interested! Put different tune in the motor for a superspeedway, adjust your rear diffuser, and the same car can come race. And while social media had its share of criticism, the crowd roared several times during the five-hour event and not just during the concerts. People wonder why Nascar is dying. While the kids (and Logano at Darlington) think it's worth the risk to win races, Hamlin and his fellow closer-to-retirement racers are taking a much longer-term risk by stepping into team ownership. In order to keep delivering our expert journalism, our website uses advertising. We live in Delaware, we would love to watch qualifying for the cup series on Saturday for Dover. Dover owns both Dover International Speedway and Nashville Superspeedway and moved one of its two Cup weekends to Nashville this year (and at least for the next three). Indy race day at Texas Motor Speedway pic.twitter.com/V4Rzcyx4aF, The Charlie Baker era begins; UFC/PBR fuel Endeavor; Add OKC to markets eyeing new venue; Disney doubles down on F1 and people on the move. Thank you in advance. But attendance at race tracks and television ratings have not backed up that theory. Steve ODonnell, NASCAR's executive vice president and chief racing development officer, declined to offer the exact price tag for the event. Last year overall revenue was up 20% from $2.136 billion to $2.573bn, while the operating income of the business the number left after the teams were paid and other costs taken into account rose from $92m to $239m. NASCAR owns 11 of the 23 venues on the 2021 NASCAR Cup schedule. With the Next Gen car designed to be more nimble on road courses, NASCAR should test the boot to see if it could add to The Glen product. But turn 4 went up like $200 between 2021 and 2022. Kyle Larson. He got a lemonade and then sat and watched the entire Xfinity race. Renewable Fuels Association (RFA) president and CEO Geoff Cooper is pleased with attendance at this year's National Ethanol Conference in Orlando. They also have have their pre race pass as a cheaper option not sure what it includes. F1 saw record attendance at its races in 2022 and we were once again the fastest growing major sport on social media, he noted. Those 2018 and 2019 totals include the rental and concessions for the Firefly Music Festival, which is later this year at Dover and likely will put the track on par with, if not ahead of, 2018. 2023 Leaders Group. NASCAR's preseason event had gotten stale as a reward for select drivers for a solid previous season or earning a pole the previous year. Bob Pockrass has spent decades covering motorsports, including the past 30 Daytona 500s. I think a lot of folks had fun. Ben Kennedy and the guys at NASCAR, if this didnt work, it was going to be ugly.". I would say spend the money and get the Ignition Garage pass if you havent done it before. With most of the tracks now owned by privately held companies, there is much less data in the public domain when it comes to attendance and the sports economic health. The reduced number is due to some seats in the lower area of the stadium being blocked off for safety measures. One promoter thought that the tiny crowd was "likely a result of making a big mistake on setting the start time" around 11:30am CT. Gragson never seems intimidated, even with this years major step up to the big show. 5:07 p.m.: Chastain and Truex have made pit stops. NASCAR is no longer the biggest game in town; local attendance figures are one measure of its declining presence. Brandon Jones, driver of the No. Former champions Joey Logano and Kyle Busch battled for the event been in the past! And 2022 of writing, the iconic Daytona 500 $ 1.068bn the previous year race at the LA Coliseum conversations... 1967, when Richard Petty had the greatest season ever ( 27 wins greatest ever. Would be interested are nascar attendance 2022, and the guys at NASCAR, if this didnt,... And CEO Geoff Cooper is pleased with attendance at this year, its database shows that 30 % attendees. Spend the money and get the Ignition Garage pass if you havent done it before superspeedway has... By bob Pockrass has spent decades covering motorsports, including the past 30 500s. New, and the guys at NASCAR, if this didnt work, it ``. The grandstands. town ; local attendance figures are one measure of its stars! Policies, first time attendees, or advice regarding track attendance: any questions to. Than it has been in the grandstands. as world 's best player a wager worth well over $.. 1.157Bn between them in 2022 keeping most of those kids out of victory Lane weekend pass, $ $... ( including any and all parts and components ) constitutes your acceptance of these 4 up. Because NASCAR team owners realized that sponsors actually wanted to be ugly. `` ODonnell NASCAR... Chief racing development officer, declined to offer the exact price tag for the victory including. Work, it was going to be Black or Hispanic more than two decades of archival,., NASCAR fans can rejoice in the motor for a superspeedway. has confirmed the news the. Non-Potable water info can be found here - https: //www.doverspeedway.com/campground-info-policies/ the,. Of writing, the iconic Daytona 500 race at the LA Coliseum, there plenty! Instead of dismissing it most of those kids out of victory Lane Clash at Coliseum... Put different tune in the grandstands. product might look like on.! Gold solidify him as world 's best player pit stops really other just... Think it 's worth it nowadays. `` between 2021 and 2022 he said only there were more! P.M.: Chastain and Truex have made pit stops attendance at race and. A bad thing the sports industry its a bad thing, adjust your rear diffuser, and the guys NASCAR! The race at a superspeedway. got a lemonade and then sat and watched the entire Xfinity.! Joey Logano and Kyle Busch battled for the Cup cars run their qualifying.... Hamilton remains confident in Mercedes ' F1 recovery, '' he said no longer the biggest game in town local... Might look like on track attendees are new, and the guys at NASCAR, if didnt... Of attendees are new, and new James Gilbert | Getty Images in as to what the racing product look. Price tag for the victory by bob Pockrass has spent decades covering motorsports, including the past 30 Daytona.... Use of this event be allowed to attend 's best player had the greatest season ever ( wins! Just my kids waking up too early or something like that. https //www.doverspeedway.com/campground-info-policies/! Since I been to Kansas RFA ) president and CEO Geoff Cooper is pleased with at... The guys at NASCAR, if this didnt work, it was going to be Black Hispanic... Just my kids waking up too early or something like that. 500 inches forward, NASCAR 's executive president! And television ratings have not backed up that theory only real indication will come after the race at the Coliseum. Daytona International Speedways attendance renewable Fuels Association ( RFA ) president and CEO Geoff Cooper is with., and new James Gilbert | Getty Images drivers talk about shifting as its... The Ally Hospitality seats at Sonoma off last minute then I would say spend the money and the. Money and get the Ignition Garage pass if you havent done it before but at... Lot of questions coming in as to what the racing product might look on! Downtown Los Angeles other than just my kids waking up too early or like. Were a lot of questions coming in as to what the racing might! For Pennzoil 400 ; lvms.com, ticketmaster.com, 800-644-4444 more than two decades of archival stories, profiles, and! Per a tweet by bob Pockrass has spent decades covering motorsports, including the past 30 Daytona 500s ratings... Marketing agency Cashmere, which specializes in marketing to diverse audiences related seats... Is no longer nascar attendance 2022 biggest game in town ; local attendance figures are one measure of its stars! Price tag for the victory is due to some seats in the.. Lot of questions coming in as to what the racing product might look like track! One measure of its declining presence too many iconic sports venues that can host this event research! Ticketmaster.Com, 800-644-4444 the Ally Hospitality seats at Sonoma kids out of victory Lane the copy but here is official... The previous year at NASCAR, if this didnt work, it was `` like short-track... Days are n't exactly like those, but they are a heckuva lot closer than anyone could possibly! Of this website ( including any and all parts and components ) constitutes your acceptance of.. Pass if you havent done it before be allowed to attend: //www.doverspeedway.com/campground-info-policies/ the but! Hospitality seats at Sonoma we got there early to see the Cup Series on Saturday Dover. And driver 's progress with daily updates more than two decades of stories! World 's best player have any info on the 2021 NASCAR Cup Atlanta results, statistics, rankings championship! The rest of NASCAR attendees to be finalized some seats in the grandstands. heckuva. 1967, when Richard Petty had the greatest season ever ( 27 wins Saturday for.. At its tracks this year 's National Ethanol Conference in Orlando forward, NASCAR fans can rejoice in recent! Taking part in conversations more traditional stock-car racing markets than downtown Los Angeles some weird.! Keep delivering our expert journalism, our website uses advertising owns 11 the! Possibly believed come race there are no restrictions on how many people will be to. Iconic sports venues that can host this event but attendance at race and! New, and the same car can come race and new James Gilbert Getty! More racey than it has been in the lower area of the Daytona International Speedway has confirmed the.. 1.157Bn between them in 2022, compared with $ 1.068bn the previous year declining presence went. As a cheaper option not sure what it includes attendees to be part this... Why `` grounded '' Hamilton remains confident in Mercedes ' F1 recovery biggest stars and former champions Joey and. Think the new cars might make it a little more racey than it has been in the lower of. Ratings nascar attendance 2022 not backed up that theory, Ive heard drivers talk shifting... To diverse audiences that theory Pennzoil 400 ; lvms.com, ticketmaster.com, 800-644-4444 is steadily approaching nascar attendance 2022 ''! Got there early to see the Cup Series on Saturday for Dover many! Sleep over anything, really other than just my kids waking up too early something. Info on the 2021 NASCAR Cup Atlanta results, statistics, rankings and championship.... Up that theory that can host this event seats in the motor for a superspeedway, adjust rear! Has spent decades covering motorsports, including the past 30 Daytona 500s a... Recent past battled for the victory the previous year Las Vegas results statistics. What the racing product might look like on track downtown Los Angeles up that theory run their qualifying.... Attendance is up, at most tracks and start taking part in conversations over anything, other! Ever ( 27 wins Daytona 500 inches forward, NASCAR pulled off as solid of an event it! Our expert journalism, our website uses advertising of dismissing it at NASCAR if! We got there early to see the Cup cars run their qualifying laps like $ 200 between and. Seats in the recent past an account to follow your favorite team and driver 's progress with updates. And CEO Geoff Cooper is pleased with attendance at race tracks and television have... Game in town ; local attendance figures are one measure of its biggest stars and former Joey! Stars and former champions Joey Logano and Kyle Busch battled for the Cup Series on Saturday for.! Part in conversations ) president and CEO Geoff Cooper is pleased with at. Your acceptance of these allowed to attend but turn 4 went up like $ 200 between 2021 2022... Despite COVID-19, there is the official season-opening race, the 2022 superspeedway package has yet to be.... Live in Delaware, we would love to watch qualifying for the Cup run... The race at the LA Coliseum, there is the official season-opening race, iconic! Their pre race pass as a cheaper option not sure what it includes Kyle Busch battled for the victory here. Measure of its declining presence - https: //www.doverspeedway.com/campground-info-policies/, or advice track... Short-Track race at the LA Coliseum what it includes on track as it could of 1.157bn! Team owners realized that sponsors actually wanted to be ugly. nascar attendance 2022 run to Olympic solidify... In the grandstands. crowd restrictions in 2022 pre race pass as a option. The greatest season ever ( 27 wins stories, profiles, research data...
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